Jones, John Philip.
What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston. - Lexington, Mass. : Lexington Books, c1986. - xxii, 292 p. : ill.
0669111422 (alk. paper)
Advertising.
Brand name products.
HF5823 / .J718 1986
658.8/343�19
What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston. - Lexington, Mass. : Lexington Books, c1986. - xxii, 292 p. : ill.
0669111422 (alk. paper)
Advertising.
Brand name products.
HF5823 / .J718 1986
658.8/343�19