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Introduction to marketing, advertising and public relations Frank Jefkins

by Jefkins, Frank William.

Material type: book Book; Format: print Publisher: London Macmillan 1982Availability: Items available for loan: Matheson Library [Call number: 658.8 J47i] (1).

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Spending advertising money / Simon Broadbent.

by Broadbent, Simon.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Business Books, 1970Availability: Items available for loan: Matheson Library [Call number: 659.10681 B863] (1).

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