Introduction to marketing, advertising and public relations Frank Jefkins
By: Jefkins, Frank William.
Material type: BookPublisher: London Macmillan 1982Description: vii, 290 p. 23cm.Subject(s): Advertising media planning | Public relations -- Marketing managementItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 J47i (Browse shelf) | Available | 010650 |
0333324005
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