Advertising management David A. Aaker, John G. Myers
By: Aaker, David A.
Contributor(s): Myers, John G.
Material type: BookSeries: Prentice-Hall international series in management.Publisher: Englewood Cliffs, N.J Prentice-Hall c1982Edition: 2d ed.Description: xiii, 560 p. ill. 24 cm.Subject(s): Advertising -- ManagementDDC classification: 659.1Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1 A111a 1982 (Browse shelf) | Available | 019282 |
0130160067
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