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Strategic marketing problems cases and comments Roger A. Kerin, Robert A. Peterson

by Kerin, Roger A | Peterson, Robert A.

Edition: 3rd ed.Material type: book Book; Format: print Publisher: Boston Allyn and Bacon c1984Availability: Items available for loan: Matheson Library [Call number: 658.8 K39s 1984] (1).

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Marketing classics a selection of influential articles [compiled by] Ben M. Enis, Keith K. Cox

by Enis, Ben M | Cox, Keith Kohn.

Edition: 5th ed.Material type: book Book; Format: print Publisher: Boston Allyn and Bacon 1985Availability: Items available for loan: Matheson Library [Call number: 658.8 M345 1985] (1).

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Instructor's manual for Principles of Modern Marketing / prepared by Charles E. Pettijohn.

by Pettijohn, Charles E.

Material type: book Book; Format: print Publisher: Boston, MA : Allyn & Bacon, 1989Availability: Items available for loan: Matheson Library [Call number: 658.8 P511] (1).

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Instructor's manual for Principles of Modern Marketing / prepared by Charles E. Pettijohn.

by Pettijohn, Charles E.

Material type: book Book; Format: print Publisher: Boston, MA : Allyn & Bacon, 1989Availability: No items available

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