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Marketing management strategies and cases [edited by] M. Wayne DeLozier and Arch Woodside

by DeLozier, M. Wayne | Woodside, Arch G.

Material type: book Book; Format: print Publisher: Columbus Merrill c1978Availability: Items available for loan: Matheson Library [Call number: 658.8 M345m] (1).

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2.
Consumer and industrial buying behavior / edited by Arch G. Woodside, Jagdish N. Sheth, Peter D. Bennett.

by Woodside, Arch G | Sheth, Jagdish N | Bennett, Peter D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : North-Holland, c1977Availability: Items available for loan: Matheson Library [Call number: 658.834 C758] (1).

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The Matheson Library of Papua New Guinea University of Technology consists of a Bulolo University College Library, TFTC Library, Lae School of Nursing Library and SUSU campus in Chimbu.

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