Industrial advertising : planning, creating, evaluating and merchandising it more effectively / [by] Fredrick R. Messner ; with a preface by Marion Harper.
By: Messner, Fredrick R.
Material type:
BookSeries: McGraw-hill series in marketing and advertising. Publisher: New York : McGraw-Hill, [c1963]Description: xxii, 314 p. : ill.Subject(s): Advertising, Industrial
| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 M585 (Browse shelf) | Available | Recon. | 130285 |
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