Industrial advertising : (Record no. 99214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a2200145 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190304175915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060127s19uu xx 00 eng d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Messner, Fredrick R. |
| 245 10 - TITLE STATEMENT | |
| Title | Industrial advertising : |
| Remainder of title | planning, creating, evaluating and merchandising it more effectively / |
| Statement of responsibility, etc. | [by] Fredrick R. Messner ; with a preface by Marion Harper. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | [c1963]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 314 p. : |
| Dimensions | ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-hill series in marketing and advertising |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, Industrial. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 M585 | 130285 | 2019-03-04 | 2019-03-04 | Recon. |