Applications of management science in marketing / Edited by David B. Montgomery and Glen L. Urban.
Contributor(s): Montgomery, David B | Urban, Glen L.
Material type:
BookSeries: Prentice-Hall international series in management. Publisher: Englewood Cliffs, NJ : Prentice-Hall, 1970Description: xiii, 481 p. : ill. ; 23 cm.ISBN: 0130388513.Subject(s): Marketing -- Addresses, essays, lectures
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