Marketing management : analysis, planning, implementation and control / Philip Kotler.
By: Kotler, Philip.
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BookPublisher: Upper Saddle River, N.J. : Prentice-Hall, 1994Edition: 8th ed.Description: xxix, 801 p. : ill. ; 25 cm.ISBN: 0130980056.Subject(s): Marketing -- Management
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Prentice Hall International editions.
Includes indexes.
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