Know your customer : new approaches to customer value and satisfaction / Bob Woodruff, Sarah Gardial.
By: Woodruff, Robert B.
Contributor(s): Gardial, Sarah.
Material type:
BookPublisher: Cambridge, Mass. : Blackwell Business, 1996Description: xvii, 338 p.ISBN: 1557865531.Subject(s): Consumers' preferences | Marketing -- Management | Consumer satisfaction | Quality of products
No physical items for this record
There are no comments for this item.