Marketing / Courtland L. Bov�ee, Michael J. Houston, John V. Thill.
By: Bov�ee, Courtland L.
Contributor(s): Houston, Michael J | Thill, John V.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1995Edition: 2nd ed.Description: xxiv, 721, [748] p. : col. ill.ISBN: 0070068798.Subject(s): MarketingDDC classification: 658.8/B783
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