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Promotion: persuasive communication in marketing / Rollie Tillman and C. A. Kirkpatrick.

By: Tillman, Rollie.
Contributor(s): Kirkpatrick, Charles Atkinson.
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1972Description: xi, 536 p. : ill.Subject(s): Sales promotion
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