Tillman, Rollie.
Promotion: persuasive communication in marketing / Rollie Tillman and C. A. Kirkpatrick. - Homewood, Ill. : R. D. Irwin, 1972. - xi, 536 p. : ill.
Sales promotion.
Promotion: persuasive communication in marketing / Rollie Tillman and C. A. Kirkpatrick. - Homewood, Ill. : R. D. Irwin, 1972. - xi, 536 p. : ill.
Sales promotion.