Elements of marketing / Paul D. Converse, Harvey W. Huegy, Robert V. Mitchell.
By: Converse, Paul Dulaney.
Contributor(s): Huegy, Harvey Wilborn | Mitchell, Robert Victor.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1965Edition: 7th ed.Description: xv, 710 p. : ill.Subject(s): Marketing
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