Case studies in international marketing / Arnold K. Weinstein, Kenneth H. F. Fargher.
By: Weinstein, Arnold K.
Contributor(s): Fargher, Kenneth H. F.
Material type:
BookPublisher: London : Edward Arnold, c1970Description: viii, 210 p. : ill.ISBN: 0713132264.Subject(s): Marketing -- Case studies | International business enterprises -- Case studies
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"Case researches sponsored by the Australian Institute of Export."
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