Exploring advertising / edited by Otto Kleppner, Irving Settel.
Contributor(s): Settel, Irving | Kleppner, Otto.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1970Description: viii, 328 p. : ill.ISBN: 0132960206.Subject(s): Advertising | Advertising -- United States
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 E96 (Browse shelf) | 127 | 102342 |
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| 659.1 D963 How to make advertising work / | 659.1 D996 Advertising as communication / | 659.1 E26 Retail advertising and sales promotion / | 659.1 E96 Exploring advertising / | 659.1 F523 The economic implications of advertising / | 659.1 F583 Modern institutional advertising : | 659.1 H234a Advertising / |
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