Exploring advertising / (Record no. 86384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00232149 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190304145935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941024c1970 xxua b 00010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132960206 |
| 245 00 - TITLE STATEMENT | |
| Title | Exploring advertising / |
| Statement of responsibility, etc. | edited by Otto Kleppner, Irving Settel. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1970. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 328 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | United States. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Settel, Irving. |
| Personal name | Kleppner, Otto, |
| Dates associated with a name | 1899- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 E96 | 102342 | 2019-03-04 | 2019-03-04 |