Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane.
By: Crane, Edgar.
Material type:
BookSeries: Wiley marketing series. Publisher: New York : Wiley, c1965Description: xiv, 569 p. : ill.Subject(s): Advertising | Marketing -- Decision making
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1019 C891 (Browse shelf) | 127 | 101407 |
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