Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins.
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type:
BookPublisher: New York : Macmillan, c1976Description: xv, 736 p. : ill.ISBN: 0024217409.Subject(s): Marketing research
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.835 T918m (Browse shelf) | Available | 095607 | ||
| Matheson Library | Matheson Library | 658.835 T918m (Browse shelf) | Available | 095114 |
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| 658.83430973 S495w Why they buy : | 658.8348 B293m Marketing to women : | 658.835 D261 Experimental marketing / | 658.835 T918m Marketing research : | 658.835 T918m Marketing research : | 658.83973 On knowing the consumer / | 658.83973016 F828 Data sources for business and market analysis / |
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