Tull, Donald S.
Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins. - New York : Macmillan, c1976. - xv, 736 p. : ill.
0024217409
93034246
Marketing research
Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins. - New York : Macmillan, c1976. - xv, 736 p. : ill.
0024217409
93034246
Marketing research