Advertising : planning, implementation, & control / David W. Nylen.
By: Nylen, David W.
Material type:
BookPublisher: Cincinnati, Ohio : College Division, South-Western Pub., c1993Edition: 4th ed.Description: xiii, 754 p. : ill. (some col.).ISBN: 0538809183.Subject(s): Advertising
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.111 N996 (Browse shelf) | 127 | 093412 | ||
| Matheson Library | Matheson Library | 659.111 N996 (Browse shelf) | Available | 093411 | ||
| Matheson Library | Matheson Library | 659.111 N996 (Browse shelf) | 127 | 093413 |
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| 659.111 J17 Practical publicity : | 659.111 N996 Advertising : | 659.111 N996 Advertising : | 659.111 N996 Advertising : | 659.111 W425t Truth in advertising : | 659.113 S387 Strategic advertising campaigns / | 659.13 R813 The corporate search for visual identity : |
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