Nylen, David W.
Advertising : planning, implementation, & control / David W. Nylen. - 4th ed. - Cincinnati, Ohio : College Division, South-Western Pub., c1993. - xiii, 754 p. : ill. (some col.)
0538809183
Advertising.
Advertising : planning, implementation, & control / David W. Nylen. - 4th ed. - Cincinnati, Ohio : College Division, South-Western Pub., c1993. - xiii, 754 p. : ill. (some col.)
0538809183
Advertising.