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Principles of marketing / Philip Kotler.

By: Kotler, Philip.
Material type: materialTypeLabelBookSeries: The Prentice-Hall Series in Marketing. Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1983Edition: 2nd ed. Prentice-Hall International Editions.Description: xxiv, 676 p. : ill. [some col.] ; 24 cm.ISBN: 0137016646.Subject(s): MarketingDDC classification: 658.8
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Matheson Library
Main Collection 658.8 K87 (Browse shelf) Available 063002

Includes bibliographical references and index.

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