Kotler, Philip.
Principles of marketing / Philip Kotler. - 2nd ed. Prentice-Hall International Editions - Englewood Cliffs, New Jersey : Prentice Hall, 1983. - xxiv, 676 p. : ill. [some col.] ; 24 cm. - The Prentice-Hall Series in Marketing .
Includes bibliographical references and index.
0137016646
Marketing.
658.8 / K87
Principles of marketing / Philip Kotler. - 2nd ed. Prentice-Hall International Editions - Englewood Cliffs, New Jersey : Prentice Hall, 1983. - xxiv, 676 p. : ill. [some col.] ; 24 cm. - The Prentice-Hall Series in Marketing .
Includes bibliographical references and index.
0137016646
Marketing.
658.8 / K87