The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
By: McQuarrie, Edward F.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c1996Description: xviii, 154 p. : ill.ISBN: 0803958560.Subject(s): Marketing research -- Methodology
| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.83 M173 (Browse shelf) | Available | A | 02-13-97 | 120805 |
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| 658.83 L941 Marketing research / | 658.83 M134 Contemporary marketing research / | 658.83 M146m Marketing research: | 658.83 M173 The market research toolbox : | 658.83 M249 Marketing research : | 658.83 M345 Marketing research | 658.83 M345 Marketing planning and strategy. |
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