The market research toolbox : (Record no. 78710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498cam a2200157 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00135062 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180327161819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970213s1996 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803958560 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQuarrie, Edward F. |
| 245 14 - TITLE STATEMENT | |
| Title | The market research toolbox : |
| Remainder of title | a concise guide for beginners / |
| Statement of responsibility, etc. | Edward F. McQuarrie. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 154 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.83 M173 | 120805 | 2018-03-27 | 2018-03-27 | 02-13-97 |