The strategy of marketing research / Chester R. Wasson.
By: Wasson, Chester R.
Material type:
BookPublisher: New York : Appleton-Century-Crofts, [c1964]Description: x, 661 p.Subject(s): Marketing research
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 W323 (Browse shelf) | 127 | 119522 |
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| 658.83 R914 The marketing research handbook : | 658.83 S416a Applied marketing research | 658.83 V634c Complete handbook of profitable marketing research techniques | 658.83 W323 The strategy of marketing research / | 658.830186 B632 Cases in consumer behavior / | 658.830722 H259 Introduction to mathematical models in market and opinion research with practical procedures, and estimates of computing requirements / | 658.83240973 H393 Consumer behavior : |
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