The strategy of marketing research / (Record no. 78066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200157 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00155659 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180327160708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971031c1964 nyu b 00110 eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wasson, Chester R. |
| 245 14 - TITLE STATEMENT | |
| Title | The strategy of marketing research / |
| Statement of responsibility, etc. | Chester R. Wasson. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Appleton-Century-Crofts, |
| Date of publication, distribution, etc. | [c1964]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 661 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 658.83 W323 | 119522 | 2018-03-27 | 2018-03-27 | Books |