Macmillan dictionary of marketing & advertising / Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.].
By: Baker, Michael John.
Publisher: New York : Nichols Pub. Co., 1984Description: 217 p. : ill.ISBN: 0333516044 :.Subject(s): Marketing -- Dictionaries | Advertising -- DictionariesNo physical items for this record
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