Readings in marketing management / Edited by Philip Kotler, Keith K. Cox.
Contributor(s): Cox, Keith Kohn | Kotler, Philip.
Material type: BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1972Description: xiv, 457 p.ISBN: 0137592418.Subject(s): Marketing -- Management -- Essays, lecturesItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 R287 (Browse shelf) | 127 | 112782 |
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