Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
By: Lucas, Darrell Blaine.
Contributor(s): Henderson, Steuart Britt.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1 L933 (Browse shelf) | 127 | 112141 |
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659.1 L913s Successful retailing through advertising | 659.1 L919 Marketing; the uses of advertising / | 659.1 L919 Marketing; the uses of advertising / | 659.1 L933 Measuring advertising effectiveness / | 659.1 M271 Advertising / | 659.1 O34 Confessions of an advertising man / | 659.1 Q3c 1987 Cases in advertising and promotion management / |
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