Measuring advertising effectiveness / (Record no. 74586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00565nam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00099864 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180327150559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 951109s1963 xxua b 00110 eng |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lucas, Darrell Blaine. |
| 245 10 - TITLE STATEMENT | |
| Title | Measuring advertising effectiveness / |
| Statement of responsibility, etc. | Darrell Blaine Lucas, Steuart Henderson Britt. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1963. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 399 p. : |
| Other physical details | ill. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing and advertising series. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Henderson, Steuart Britt. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 659.1 L933 | 112141 | 2018-03-27 | 2018-03-27 | Books |