Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes.
By: Hughes, Arthur Middleton.
Material type:
BookPublisher: Chicago, Ill. : Probus, c1994Description: xi, 352 p. : ill.ISBN: 1557385513.Subject(s): Database marketing -- Planning
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.84 H893 (Browse shelf) | Available | 109970 |
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| 658.84 B523 Inventories and catalogues for auctioneers : | 658.84 B974 Marketing internationally and globally | 658.84 D446 Marketing overseas / | 658.84 H893 Strategic database marketing : | 658.84 K19 Direct marketing / | 658.84 N248d Direct marketing | 658.84 O48b Business auctions : |
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