Hughes, Arthur Middleton.
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes. - Chicago, Ill. : Probus, c1994. - xi, 352 p. : ill.
1557385513
Database marketing--Planning.
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur M. Hughes. - Chicago, Ill. : Probus, c1994. - xi, 352 p. : ill.
1557385513
Database marketing--Planning.