Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
By: Berkowitz, Eric N.
Contributor(s): Kerin, Roger A | Rudelius, William.
Publisher: Boston, MA : Irwin, 1989Edition: 2nd ed.Description: xxv, 752 p. : ill. (some col.).ISBN: 0256075131.Subject(s): Marketing| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 B513m 19 (Browse shelf) | Available | 080480 | ||
| Matheson Library | Matheson Library | 658.8 B513m 19 (Browse shelf) | Available | 080479 |
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| 658.8 B365 Beacham's marketing reference / | 658.8 B435 Marketing : | 658.8 B513m 19 Marketing / | 658.8 B513m 19 Marketing / | 658.8 B527c Cases in marketing management | 658.8 B632c Cases in marketing management and strategy | 658.8 B649 Marketing management and the behavioral environment / |
System requirements for computer disk: IBM PC.
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