Marketing / (Record no. 62625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00733n a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00950203 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180324071929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910719s1989 maua b 00110 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91035101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256075131 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/B513m/1989 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Eric N. Berkowitz, Roger A. Kerin, William Rudelius. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 752 p. : |
| Other physical details | ill. (some col.) |
| 500 ## - GENERAL NOTE | |
| General note | System requirements for computer disk: IBM PC. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 992 02 - | |
| -- | 2 copies. |
| 994 02 - | |
| -- | 080479 |
| -- | 080480 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.8 B513m 19 | 080480 | 2018-03-24 | 2018-03-24 | ||||
| Matheson Library | Matheson Library | 658.8 B513m 19 | 080479 | 2018-03-24 | 2018-03-24 |