The complete book of product publicity / James D. Barhydt.
By: Barhydt, James D.
Material type: BookPublisher: New York, NY : AMACOM, c1987Description: xi, 308 p. : ill.ISBN: 0814456685.Subject(s): Public relations | Marketing -- ManagementItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 659.2 B251c (Browse shelf) | Available | 071522 |
Browsing Matheson Library Shelves , Shelving location: Main Collection , Collection code: Main Collection Close shelf browser
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659.157 C329v Visual merchandising : | 659.157 O32 Point-of-purchase design / | 659.1966330941 S564b The book of Guinness advertising / | 659.2 B251c The complete book of product publicity / | 659.2 B663 Developing the public relations campaign : | 659.2 B864p Public relations programming and production / | 659.2 C44 TV/PR : |
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