Marketing communications: decision making as a process of interaction between buyer and seller /Edgar Crane.
By: Crane, Edgar.
Material type: BookPublisher: New York : Wiley, 1972Edition: 2nd ed.Description: 499 p.Subject(s): Marketing | AdvertisingItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1019 C891m 1972 (Browse shelf) | Available | 066800 |
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659.1 S967a Advertising your way to success | 659.1014 C771 The discourse of advertising / | 659.1015 P119 The hidden persuaders / | 659.1019 C891m 1972 Marketing communications: | 659.10202 S979a Ads! | 659.1072 F612f 1983 Fundamentals of advertising research | 659.1072 F612p Problems and practices in advertising research: |
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