Beacham's marketing reference / edited by Walton Beacham, Richard T. Hise, Hale N. Tongren.
Contributor(s): Hise, Richard T | Beacham, Walton | Tongren, Hale N.
Material type:
BookPublisher: Washington, D.C. : Research Pub., c1986Description: 2 v. (x, 1045 p.).ISBN: 0933833032 (set) :; 0933833040 (v. 1); 0933833059 (v. 2).Subject(s): Marketing -- Handbooks, manuals, etc | Marketing -- Terminology
Contents:
v. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling.
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 B365 (Browse shelf) | Available | 066322 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 B365 (Browse shelf) | Available | 066323 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 B365 (Browse shelf) | Available | 066324 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 B365 (Browse shelf) | Available | 066325 |
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| 658.8 B168m Market development | 658.8 B168m 1985 Marketing : | 658.8 B344 Markets, market control and marketing reform : | 658.8 B365 Beacham's marketing reference / | 658.8 B365 Beacham's marketing reference / | 658.8 B365 Beacham's marketing reference / | 658.8 B365 Beacham's marketing reference / |
v. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling.
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