Marketing : an international perspective / Philip R. Cateora, Susan M. Keaveney.
By: Cateora, Philip R.
Contributor(s): Keaveney, Susan M | United States Dept. of Education.
Material type:
BookSeries: Irwin Perspectives in International Business. Publisher: Homewood, Illinois : Richard D. Irwin,Inc., 1987Description: xi, 172 p. : ill.Subject(s): Export marketing | Marketing -- Management
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8480973 C359m (Browse shelf) | Available | 063644 |
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| 658.848 R539b Big business blunders : | 658.848091724 K23m Marketing in the third world / | 658.8480941 E96 Exporting to the UK : | 658.8480973 C359m Marketing : | 658.85 L715n Negotiating profitable sales | 658.85 L753 Profitable selling / | 658.85 M664 Mineral bioprocessing : |
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