A Collection of cases in marketing management / [edited by] H. Robert Dodge, William G. Zikmund.
Contributor(s): Zikmund, William G | Dodge, H. Robert.
Material type:
BookPublisher: St. Paul : West Pub. Co., c1987Edition: 2nd ed.Description: xix, 344 p.ISBN: 0314853138 (pbk.).Subject(s): Marketing -- United States -- Management -- Case studiesDDC classification: 658.8/00973�19
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.807220973 D645c 1987 (Browse shelf) | Available | 063397 |
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| 658.802 S756o Organization & marketing | 658.802 W946 First steps in a retail career / | 658.8024657 C875p Practice development | 658.807220973 D645c 1987 A Collection of cases in marketing management / | 658.80926 F274 Selected cases in marketing management / | 658.809382 K26 Multinational marketing management / | 658.809507 M345 Marketing scientific and technical information |
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