Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.
By: Weilbacher, William M.
Material type:
BookPublisher: New York : Macmillan, c1986Edition: 4th ed.Description: x, 390 p. : ill. ; 24 cm.ISBN: 0024253006 (pbk.).Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.8�19
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 W422m 1986 (Browse shelf) | Available | 063258 |
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