Marketing : an introduction / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: BookPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1987Description: xxi, 595 p. : col. ill.ISBN: 0135577454.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8�19Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | 658.8 K87m (Browse shelf) | Available | 061152 |
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
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