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Government marketing theory and practice edited by Michael P. Mokwa, Steven E. Permut

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BookSeries: Praeger series in public and nonprofit sector marketing. Publisher: New York, N.Y Praeger Publishers 1981Description: xvi, 384 p. ill 25 cm.Subject(s): Government publicity | Public goods | MarketingDDC classification: 351.81

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Item type	Current location	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Books	Matheson Library	Matheson Library	Main Collection	Main Collection	351.819 G721 (Browse shelf)	Available		035823

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Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association

0030583160

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