Marketing research, measurement and method : a text with cases ? / Donald S. Tull, Del I. Hawkins.
By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type:
BookPublisher: New York : Macmillan, c1984Edition: 3rd ed.Description: xvii, 796 p. : ill.ISBN: 0024217808..Subject(s): Marketing research -- Case studies | Marketing research
No physical items for this record
There are no comments for this item.