Tull, Donald S.
Marketing research, measurement and method : a text with cases ? / Donald S. Tull, Del I. Hawkins. - 3rd ed. - New York : Macmillan, c1984. - xvii, 796 p. : ill.
0024217808.
Marketing research--Case studies.
Marketing research.
Marketing research, measurement and method : a text with cases ? / Donald S. Tull, Del I. Hawkins. - 3rd ed. - New York : Macmillan, c1984. - xvii, 796 p. : ill.
0024217808.
Marketing research--Case studies.
Marketing research.