Strategic marketing a handbook for entrepreneurs and managers Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard
By: Bradway, Bruce M.
Contributor(s): Frenzel, Mary Anne | Pritchard, Robert E.
Material type:
BookPublisher: Reading, Mass Addison-Wesley c1982Description: xii, 283 p. ill. 29 cm.Subject(s): Marketing -- Handbooks, manuals, etcDDC classification: 658.8
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 B812s (Browse shelf) | Available | 028622 |
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| 658.8 B661 Principles and practice of marketing / | 658.8 B724c 1983 Contemporary marketing / | 658.8 B724c 1983 Contemporary marketing / | 658.8 B812s Strategic marketing | 658.8 B858 Corporate marketing planning / | 658.8 B862m 19 Marketing management and administrative action | 658.8 B979 Business management and marketing in the changing economic environment. |
Includes index
0201000792
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