The marketing research handbook : a decision-oriented approach / Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens.
By: Ruddick, Morris E.
Contributor(s): Sherwood, Philip K | Stevens, Robert E.
Material type:
BookPublisher: Englewood Cliffs, N.J : Prentice-Hall, c1983Description: xi, 210 p.ISBN: 0135577365.Subject(s): Marketing research
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 R914 (Browse shelf) | Available | A | 07-28-00 | 027988 |
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| 658.83 P974 Psychological experiments in consumer behavior / | 658.83 R217 Packaging : | 658.83 R287 Readings in market research / | 658.83 R914 The marketing research handbook : | 658.83 S416a Applied marketing research | 658.83 V634c Complete handbook of profitable marketing research techniques | 658.83 W323 The strategy of marketing research / |
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