The marketing research handbook : (Record no. 25915)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00455415 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180323212922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 840821s1983 nju a o0011 eng l |
| 020 01 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135577365 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ruddick, Morris E. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing research handbook : |
| Remainder of title | a decision-oriented approach / |
| Statement of responsibility, etc. | Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1983. |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xi, 210 p. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sherwood, Philip K. |
| Personal name | Stevens, Robert E., |
| Dates associated with a name | 1942- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 658.83 R914 | 027988 | 2018-03-23 | 2018-03-23 | Books | 07-28-00 |